Contact & CDO Field-Merges
Personalize your messages with contact & custom object fields.
Powerful Analytics
See what works with powerful reporting. See which specific contacts have responded, and use that to personalize & target your campaigns (just like you already do with emails).
“One Click” A:B Testing
Run split-tests with a single click. Compare click-through rate to see what works.
Bulk Personalized Messages
Use the power of LINE to send bulk personalized messages. From bulk sends to individual triggered messages.
Contact Capture
Capture LINE contact data straight into the Eloqua database including the recipient's LINE ID, first name, last name and email address.
Send SMS Invites
Send LINE invites to your contacts via SMS, complete with trackable invitation links.
Personalize at Scale
Send personalized messages, and see exactly which contacts have responded with unique short-URLs
Merge-in any contact or custom object field
Insert any field-merge with a click; whether it's a contact field or a custom object.
Magical short-URLs
Every contact gets their own unique short-URL. These links are tracked, so you can see exactly who has responded
Personal Landing Pages
Our special short-URLs let you personalize your Eloqua landing-pages too, including:
- Field merges
- Dynamic content
- Pre-populated (or invisible) forms
No cookie? No problem!
This works even when the contact doesn't have any Eloqua cookie
Easy to use
You already know how to use it
Place the LINE campaign/program step, then double-click to set your message.
"One Click" A:B Testing
We've made split-testing simple
Add A:B tests with a single-click. Create as many different split-test versions as you want, then compare click-through rate to see exactly what works.
Analytics
Powerful reporting, built in
See what works. The built-in dashboard includes:
- Summary view: Clickthrough-rate, responses, delivery, and more.
- Split-test view: See all this data for each split-test version.
- Timeline-view: And this is all summarized over-time in the timeline view.
- Contact-activities: See which exact contacts responded, and use this data to directly personalize your campaigns.
