Add Attachments
Attach files to your emails – great for automatic follow-ups and customer service.
CC and BCC
Copy people. Great for when you have multiple contacts on the account or want to cc a salesperson.
One Click A/B Testing
Run split-tests with a single click. Compare click-through rate to see what works.
Contact Activities
Clicks, sends, and responses are associated to contacts. See exactly who responded.
Powerful Analytics
See what works with powerful reporting. Track responses and use data to personalize campaigns.
Contact and Custom Object Merge-Fields
Personalize your messages with contact & custom object fields.
Personalize at Scale
Send personalized emails, and see exactly which contacts have responded with unique short-URLs.
Merge-in any contact or custom object field. Insert any field-merge with a click; whether it's a contact field or a custom object.
Magical short-URLs
Every contact gets their own unique short-URL. These links are tracked, so you can see exactly who has responded.
Personal Landing Pages
Our special short-URLs let you personalize your Eloqua landing-pages too, including:
- Field merges
- Dynamic content
- Pre-populated (or invisible) forms
No cookie? No problem!
This works even when the contact doesn't have any Eloqua cookie.
Easy to Use
You already know how to use it
Place the Advanced Email campaign/program step, then double-click to set your message.
"One Click" A/B Testing
We've made split-testing simple
Add A:B tests with a single-click. Create as many different split-test versions as you want, then compare click-through rate to see exactly what works.
Analytics
Powerful reporting, built in
See what works. The built-in dashboard includes:
- Summary view: Click-through rate, responses, delivery, and more.
- Split-test view: See all this data for each split-test version.
- Timeline-view: Track performance over time.
- Contact-activities: See which exact contacts responded, and use this data to directly personalize your campaigns.
