Facebook & Instagram Advertising with Eloqua
Our Facebook Advertising connector adds a new campaign step to Eloqua.
This allows you to automatically add specific contacts to Facebook Custom Audiences (individually or in bulk – using any of the campaign features of Eloqua). These audiences can then be selected from your Facebook Advertising account for highly targeted advertising.
Add or Remove Contacts
You can choose to remove contacts from specific Custom Audiences, as well as add. This gives you greater flexibility – e.g. the ability to automatically remove buyers from advertising audiences as they purchase.
Manage Custom Audiences
You can view, create, and manage your Custom Audiences directly from Eloqua via the connector – providing a very convenient workflow.
Highest Match Rates
Contacts are matched using both their email address and phone number, considerably increasing match rates.
Instagram Integration
Instagram Advertising can also use Facebook Custom Audiences, so the same workflow can allow highly-targeted advertising within Instagram as well as Facebook.
Easy to Use
You already know how to use it
To start, you place our Facebook Ad-Targeting action onto your Campaign Canvas.
Manage Custom Audiences
Custom audiences, made really simple
Manage Facebook custom audiences straight from your Eloqua canvas. Our integration makes it easy to create, update, and maintain your advertising audiences without leaving your marketing automation platform.
Simple Configuration
Facebook & Instagram configuration
Start by choosing which account to use, choose your mode and then simply choose/create your custom audience. The intuitive interface makes setup quick and straightforward.
Highest Match Rates
Incredible contact matching with Eloqua
Matching is based upon hashed email address and phone number, using a one-way-only hashing algorithm for enhanced privacy and data-safety. The match-rates will vary. Typically a majority of contacts can be matched, but this will never be 100%.
