Personalised, Printed & Posted
- You place the Direct Mail step onto your campaign.
- We send a personalized PDF directly to a printer, who posts it for you.
URL Shortening & Tracking
Every contact gets their own "magic short-URL" that's tracked, so you can see exactly who responds.
Letter or Postcard
Choose to send traditional letters in envelopes or postcards based on your campaign needs.
Field Merges and Templates
Personalize your messages with contact & custom object fields for true 1:1 communication.
One Click A/B Testing
Run split-tests with a single click and compare response rates to optimize your campaigns.
Powerful Analytics
Track which specific contacts respond and use this data to refine your marketing strategy.
Personalize at Scale
Send personalized letters or postcards, and see exactly which contacts have responded with unique short-URLs.
Merge-in any contact or custom object field
Insert any field-merge with a click; whether it's a contact field or a custom object.
Magical short-URLs
Every contact gets their own unique short-URL. These links are tracked, so you can see exactly who has responded.
Personal Landing Pages
Our special short-URLs let you personalize your Eloqua landing-pages too, including:
- Field merges
- Dynamic content
- Pre-populated (or invisible) forms
No cookie? No problem! Works even without an Eloqua cookie.
Worth 1,000 words?
Send a postcard or letter. Simply click between the formats. A postcard has an image, but you can send more content with a letter.
Easy to Use
You already know how to use it
To use Direct Mail for Eloqua, simply place the Direct Mail action onto your Eloqua Campaign Canvas
One Click A/B Testing
We've made split testing simple
Add an A:B test with a single-click. Create as many different split-test versions as you want, then compare click-through rate to see exactly what works.
Analytics
Powerful reporting, built in
See what works. The built-in dashboard includes:
- Summary view: Click-through rate, responses, delivery, and more.
- Split-test view: See all this data for each split-test version.
- Timeline-view: Track performance over time.
- Contact-activities: See which exact contacts responded, and use this data to directly personalize your campaigns.
