Welcome to the final post in our series introducing Instant AI. We've covered how Sidekick automates your marketing operations, and now we'll explore the second core component: AI Actions, and how they enable you to achieve ultra-personalization at scale.
AI Actions are customizable steps that you can drag and drop directly onto your Eloqua program or campaign canvas. They empower you to ask custom questions and use the answers to enrich your contact data and guide campaign decisions.
Quick Wins: Intelligence from Day One
Right out of the box, AI Actions provide powerful capabilities that can immediately enhance your marketing.
Automated Industry Research
Imagine being able to understand a new lead without any manual research. With AI Actions, you can. Based on literally just a contact's email address, our AI can:
- Visit their company website.
- Determine their industry, company size, and other firmographic details.
- Update the contact record in Eloqua automatically.
This allows you to segment and target new leads with incredible accuracy from the moment they enter your system.
Deep Behavioral Analysis
AI Actions can also analyze a contact's recent behavior on your website. By feeding the AI a history of the pages a contact has viewed, it can understand their intent and interests, and then place them into the appropriate bucket to receive a highly relevant campaign. No more generic nurturing—only targeted content that speaks directly to their needs.
The “Getting AI Done” Advantage
A major win we deliver through our Getting AI Done implementation package is using AI Actions to orchestrate sophisticated, persona-based campaigns.
Our consultants work with you to build out distinct campaign journeys for each of your key personas. Then, we configure an AI Action at the start of your intake process to act as an intelligent router. This AI Action analyzes each new contact and automatically assigns them to the correct campaign path.
This combination of human strategy and AI-driven execution ensures that every single contact receives the most relevant, personalized experience possible, dramatically increasing engagement and conversion rates.
Instant AI is more than just a tool; it's a new way of thinking about marketing. By combining the automation of Sidekick with the intelligence of AI Actions, you can finally deliver on the promise of true one-to-one marketing at scale.