We are thrilled to introduce Instant AI.
This is a big deal. It can literally do 55% of your Eloqua work from day one, AND finally deliver on the hyper-personalization dream.
The two big things you need to know:
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The Sidekick AI assistant can already do 55% of your Eloqua work
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AI Actions bring unprecedented personalization to your campaigns.
Meet Sidekick: Your Marketing Ops AI Assistant
Sidekick is designed to automate your day-to-day marketing ops work.
- Build entire campaigns: Describe a workflow, and Sidekick will build the complete campaign canvas in Eloqua.
- Design responsive emails: Instantly create beautiful, on-brand, and responsive emails that are fully compatible with the Eloqua editor.
- Automate QA: Sidekick meticulously quality-checks your assets, from finding broken links and visual glitches to ensuring brand consistency.
Sidekick frees up your team from repetitive tasks, allowing them to focus on strategy and creativity.
You should see this for yourself. Book a personal live demo here.
AI Actions: Never-Before-Seen Personalization at Scale
AI Actions bring AI at scale to the Eloqua campaign and program canvas. AI Actions can:
- Research and categorize contacts automatically: Using just an email address, AI Actions can research a contact just like you would. They visit the domain from the email address, and can categorize the contact based upon this. From relatively simple things like the company's industry and size, to assigning them a specific persona.
- Choose the best campaign for each contact: Let AI determine the most effective marketing journey for each individual based on their profile and behavior.
- Intelligently fix data: Imagine that you have some unstructued data - for example "job title". AI Actions can take this and categorize it into a more structured format, such as setting a specific "job level" and "job role" picklist.
- Write personalized content: Go beyond simple field merges. AI Actions can generate genuinely personalized content for each contact, creating a truly one-to-one experience.
Getting AI Done: Partnering with Sojourn Solutions
We want to make your marketing-ops AI initiative a success. That's why we have partnered with Sojourn Solutions as the recommended implementation partner for Instant AI.
We've created the Getting AI Done package, which combines access to the Instant AI software with a hands-on implementation approach. An expert AI & Automations Consultant will join your team calls, helping you identify opportunities and progressively automate more of your marketing operations.
We follow two core playbooks in this implementation, each deserving of its own deep dive:
- Automating Marketing Automation
- Ultra-personalization with AI
Stay tuned for our next two blog posts, where we'll explore each of these playbooks in detail. Welcome to the future of marketing.