In our previous post, we introduced Instant AI. Today, we're diving deeper into its first core component: Sidekick, and the revolutionary implementation approach we call "Automating Marketing Automation."
Our goal isn't just to provide a powerful tool but to create a system that continuously learns and grows with your team, automating more and more of your workload over time.
Sidekick: Your New Superpower
Sidekick is the marketing ops AI assistant you've always dreamed of. It's designed to handle the most time-consuming aspects of working in Eloqua. We estimate that from day one, Sidekick can automate approximately 55% of your typical Eloqua work.
This includes:
- Building Emails: Describe the email you need, and Sidekick builds a fully responsive, on-brand version directly in Eloqua, ready for you to fine-tune.
- Creating Campaigns: Go beyond single assets. You can ask Sidekick to build entire multi-step campaigns, from simple sends to complex nurturing workflows.
- Handling Integrations: Sidekick can even assist with setting up and mapping data for custom integrations, a task that traditionally requires significant technical expertise.
The Implementation Loop: Getting to 70%+ Automation
What truly sets our approach apart is the Getting AI Done implementation package. We don't just hand you software; we partner with you on a journey of continuous improvement.
Here’s how it works: as part of the recommended package, our AI & Automations Consultant joins your team for a standing meeting each week. In this meeting, we have one simple question: "What else can we automate for you?"
Your team identifies the bottlenecks and repetitive tasks. Our engineering team then gets to work, adding new capabilities and automations tailored to your specific needs. Each week, we present back our improvements and ask the same question again: "What's next?"
By repeating this simple but powerful loop, we aim to automate over 70% of your marketing operations work by the end of the year.
Our Philosophy: Building Things That Build Things
This iterative process is rooted in our core philosophy of building things that build things.
We aren't just delivering a static product. We are building an ever-growing capability. Each new automation we add for you doesn't just complete a task; it enhances the Sidekick platform itself, making it smarter and more capable for everyone. This creates a virtuous cycle of compounding efficiency, allowing your team to do more with less and focus on the high-impact, strategic work that truly matters.
In our next and final post in this series, we'll explore the other side of the Instant AI coin: using AI Actions to achieve a level of personalization you've never seen before.